Contact:
Stephanie Covert
OMG
+1-843-737 0637
pr@omg.org

OMG’s Business Ecology Initiative (BEI) Issues
Call for Participation: Bringing IT and Business Together
March 22-25, 2010, Jacksonville, FL

Needham, MA, USA - December 22, 2009 - OMG's™ Business Ecology™ Initiative (BEI), sponsored by IBM, today issued a Call for Participation for the Business to IT Communication Symposium, to be held in Jacksonville, FL USA on March 22-25th, 2010. Submissions are due by January 15, 2010. For more information, please visit http://www.business-ecology.org.

The "Bringing IT and Business Together" symposium is one in an on-going series of events looking at ways that IT can be utilized to move enterprises from a focus on automation to one on innovation. Together our goal is to improve and better promote the value of IT. This session is a forum for members and non-members to present and discuss experiences, recommendations and visions. This particular event is focused on bridging the communication divide between IT and Business. Submissions are limited to this focused topic and may include:

• Real-life experience in improving Business to IT communication
• Business Leader Experiences and Research on the Challenges that keep Business Leaders up at Night
• Experiences in Marketing / Communicating the Value of IT
• Innovative approaches to business and IT working together to be innovative

Submissions
The submission deadline is January 15, 2010. The program committee will consider all submissions. The Business Ecology Initiative (BEI) holds many events per year; if your submission is not selected for this event we may still contact you for another future opportunity. If you would only like your submission to be considered for the Jacksonville, FL event please indicate this on your paper.

All papers should be prepared in English. Submissions should be limited to one page in length and must include the title of the proposed session, a one-paragraph summary at the top of the paper and summary professional bio information. Submit papers to Program Director Karen Larkowski via e-mail at Karen@omg.org.

Business Ecology™ Initiative
OMG is the leading proponent of the drive towards Business Ecology through the Actionable Architecture™, which will provide details on how to create sustainable business processes. This movement requires standards, but also relies on a stronger relationship and communication mechanism for IT and business alignment. OMG uses its proven ability to bring communities together and motivate new initiatives through offerings beyond standards work and into industry collaboration forums such as the SOA Consortium, BPM Consortium and GCIO.

OMG recognizes that there must be a way to measure, model and drive the effectiveness of this transition to closer IT and business alignment through standard maturity models. OMG supports this through our growing work in maturity model definitions such as the Business Process Maturity Model (BPMM) and the forthcoming Green Computing Maturity Model (GCMM).

As standards continue to play an instrumental role, OMG will continue its standards work and play a key role in defining new standards that support business and IT alignment. OMG currently has more than 100 standards programs underway.

Outreach
The BEI conducts outreach and advocacy programs around Business Ecology and the Actionable Architecture. In addition, the Business Ecology Advisory Panel is being formed and will comprise leading CEOs, CIOs, COOs, Analysts and Visionaries from both technical and business backgrounds. This panel will assist in analyzing market trends and insure that BEI work is in line with the business needs of IT. IBM will be a participant in the Panel.

For more information on membership and sponsorship opportunities, please contact Ken Berk, vice president business development at ken.berk@omg.org or +1-781-444 0404.

###

About OMG
OMG is an international, open membership, not-for-profit computer industry consortium that in 2009 is celebrating its 20th Anniversary. OMG Task Forces develop enterprise integration standards for a wide range of technologies, including: Real-time, Embedded and Specialized Systems, Analysis & Design, Architecture-Driven Modernization and Middleware and an even wider range of industries, including: Business Modeling and Integration, C4I, Finance, Government, Green Computing, Healthcare, Insurance, Legal Compliance, Life Sciences Research, Manufacturing Technology, Robotics, Software-Based Communications and Space.

OMG’s modeling standards, including the Unified Modeling Language™ (UML®) and Model Driven Architecture® (MDA®), enable powerful visual design, execution and maintenance of software and other processes, including IT Systems Modeling and Business Process Management. OMG’s middleware standards and profiles are based on the Common Object Request Broker Architecture (CORBA®) and support a wide variety of industries.

More information about OMG can be found at www.omg.org.  OMG is headquartered in Needham, MA, USA.

Note to editors: MDA, Model Driven Architecture, OMG Logo, XMI, UML, UML logo and CORBA are registered trademarks, and OMG, Object Management Group, Business Ecology, Actionable Architecture, SOA Consortium, SysML, SoaML, MOF, MDA Logos, BPMN, OCRES, OCUP, OCEB, Green Computing Maturity Model, GCMM and Unified Modeling Language are trademarks of Object Management Group. All other trademarks are the property of their respective owners.

Last updated on December 22, 2009