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Business Innovation in the Cloud
Peter Fingar, Author and Business-Technology Advisor

Shift happens. The unexpected matters. Right now, there's something in the air, something really big. It's so big that to many it's hidden in plain sight. We are witnessing a seismic shift in information technology, the kind that comes around every decade or so, and it will have a huge impact on business, especially in today's volatile economy and world of exponential change. It's called "the Cloud," a 21st century business platform built on cloud computing technologies. In this keynote, Peter takes us on a fascinating journey to explore what the Cloud portends for business. In the past, IT was about productivity; now in the Cloud it's about collaboration, a shared information base, and collective intelligence. The "wow" isn't about on-demand IT, it's about on-demand business innovation. Buckle up and get ready to win in this brave new world. You don't want to miss Peter's fast-paced and insightful talk.

Attendees will:

• Gain a fresh perspective on the shift from linear change to a world of exponential change where we're unprepared because we have no prior frame of reference.
• Understand the shift from Information Technology (IT) to Business Technology (BT) enabled by SOA, Web 2.0, and Social Media.
• Learn how work works in the Cloud with Business Process Management (BPM) powering the new Business Network, Operations Platform, and Operating System.
• Explore outside-in customer-driven innovation and why BPM in multi-company business networks is needed to execute on innovation and to become a serial innovator.
• Come to grips with the "end of management," as we know it, and the move from command-and-control to connect-and-collaborate management.

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"You Want Me To Run What?!" - How Capabilities Assessment Can Increase Effectiveness and Minimize Risk
Aleks Buterman, SenseAgility

Change in the New Normal is different from the change we used to experience. It's a given that there is volatility in the external environment, but what about the disruption inside organizations when there are changes in leadership and priorities? Today more than half of the Global 2000 routinely rotate leaders through different departments and business units. Such rotations, while valuable from a leadership development perspective, expose day-to-day operations and in-progress improvement projects to elevated levels of risk. It is no surprise that loss of stakeholder support has consistently been a top 5 reason for project failure. So how can an organization maintain continuity despite planned leadership change?

What's been missing is a way to efficiently evaluate and communicate to new leaders the impact of our efforts on organizational capabilities. This session will provide a foundation for constructing and evaluating capability portfolios to both optimize ongoing business operations and minimize exposure during transition periods. Whether you're a new leader or a member of a project team, this management approach will equip you with a method to produce an actionable and measurable 30/60/90 day plan you can implement within your organization.

Attendees will learn:

• Why capabilities?
• Quantifying capability risk
• How to quickly build and manage capability portfolios
• Scaling capability driven assessment from a single team to entire organizations

Marriott launched two strategic products – its new Autograph brand and the Ritz Carlton Rewards program – in parallel in less than 12 months. Building on top of a powerful core of existing integrated business processes, organizational structures and systems, Marriott was able to quickly deliver benefits to both its top and bottom line with these new capabilities for customers and owners. Key to Marriott’s success has been its commitment to many business ecology precepts, in particular, the elimination of functional and process silos; the concept of reuse – e.g., using SOA as a springboard to capitalize on emerging mobile platforms; real-time intelligence; and business technology convergence. In this session, Keppler will describe Marriott’s approach and the company's impressive results.

Lunch Plenary Keynote
The Renaissance of Capitalism: Moving to the Capability Economy
Phil Gilbert, Vice President of Business Process Management, IBM Software Group

You need to turn every one of your employees into entrepreneurs. They all need to be able to speak in the language of capabilities. Employees need to participate in how they fit into their processes, and your people need to be recognized by what they can do, not who they report to. Process-Driven is a new way to think about doing business. If you become process-driven, you will prosper. If you don’t, you will fail. At a conference in Boston in 2004, the CIO of a global toy manufacturer, told a story. “Five years ago,” he said, “We had more debt than revenues. We made virtually everything ourselves. We had $400 million of inventory, on $2.5 billion of sales. We were going broke. We had to change.” This session is about change, leverage, and process, and how technology brought into the business in new ways, is fundamental to this effort.

Business architecture is breaking new ground, empowering business professionals to regain their rightful place in business transformation initiatives. Business architecture is being used by organizations to improve customer retention, streamline business-to-business collaboration, reduce operational costs, formalize institutional knowledge, craft and deploy mergers, assess portfolio investment performance and create a vehicle for businesses to communicate and deploy their business vision. Mr. Ulrich will provide an overview of business architecture in practice and then host a panel of experts to discuss the value of business architecture with attendees. Attendees will gain an understanding of:

• Business architecture: State of the art and state of the practice
• How to leverage business architecture in strategic planning, portfolio investment analysis and transformation initiatives
• How and where business architecture is being employed in practice
• The role business architecture plays in business / IT transformation
• Where business architecture is going from here

Panel Experts Include: 

• Deb Boykin, Business Process Management, Director, Pfizer, Inc.
• Neal McWhorter, Pricipal, Enterprise Agility
• Paula Mihalek, Enterprise Architect, United States Patent & Trademark Office
• Greg Suddreth, Business Architecture Practice Director of STA Group

Business process management professionals understand the need for data but often only pay it lip service, doing little to take responsibility for ensuring data quality within their processes. Data management professionals, on the other hand, drive master data management strategies to ensure delivery of a single, trusted enterprise view of data to the business, but they struggle to engage business stakeholders to support and participate in traditionally IT-driven data quality efforts. This session will walk you through Forrester's best practices to achieve business process and data governance alignment. It will also provide recommendations on how to develop the necessary roles and responsibilities to support this effort.

Attendees will learn:

• High quality data requires standardized business processes and critical business processes demand high quality data
• Strategies for prioritizing and aligning process and data initiatives
• Recommended first steps for kicking off process data governance in your organization

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Panelists to include: 

• Aleks Buterman, SenseAgility
• Peter Fingar, Author and Business-Technology Advisor
• Phil Gilbert, Vice President of Business Process Management, IBM Software Group
• Mike Keppler, SVP, Global Sales, Marketing and Revenue Management Systems, Marriott International, Inc.
• Clay Richardson, Senior Analyst, Forrester Research, Inc.
• William Ulrich, Consultant, Strategic business / IT transformation planning