As the world economy emerges from a painful recession, organizations are challenged to retain bottom-line diligence while pursuing market sustaining and gaining innovation, in an environment riddled with uncertainty, increased regulation, consumer reluctance and tighter credit. To execute in this “new normal”, organizations seek new ideas and techniques to optimize business operations and foster business innovation.

At the inaugural Optimization for Innovation conference, executives, senior-level practitioners, experts and thought leaders will share real-world experiences and pragmatic 90-day action items to harvest savings and trapped value from existing processes, resources and capabilities. Mark your calendar for March 22, 2011, in Arlington, Va., and register now!

 Attendees will learn:

  • Business optimization techniques
  • A working model for business technology integration
  • Risk identification & mitigation in a connected world
  • Business architecture as a platform for strategic planning, portfolio analysis & transformation
  • And more!

View complete program


Who should attend: CIOs, CTOs, COOs, CFOs and their senior staff. Business and enterprise architects, business analysts, risk managers, and business/technology consultants.


Register Now!

IBM logo
Sponsorship available
Event Media Center:
Peter Fingar, Author and Business-Technology Advisor
Clay Richardson, Senior Analyst, Forrester Research, Inc.
Richard Soley
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